Category: Author Development and Book Production

  • Case Study: Repurposing Content

    Case Study: Repurposing Content

    Secrets of the Seven Villains

    Entertainment provides a catharsis when we recognize our struggles are like the plot points in a movie. Based on the personal experience of Judith Parker Harris, an entertainment industry veteran, Secrets of the Seven Villains takes a cinematic approach to analyzing the “voices in our head” by creating a Villain persona, graphic image, and story for each negative thought based on archetypal movie villains.

    Villain voices are the thoughts, emotions, and painful moments in your life that you have not dealt with completely. They hang out in your body waiting for a crisis or challenge to pull you down. Villains meet us at the crisis or challenge points in our lives, both personal and business.

    In the movies we call it an “inciting incident” that motivates an ordinary person to become heroic – it’s the moment when everything changes in your life, when colors get fuzzy, your voice sounds muffled and your movements are in slow motion.
    The inciting incident for Parker Harris was the moment she heard her doctor say, “You have Multiple Sclerosis.” While the doctor was explaining her disease, she was overwhelmed by the voices of the Seven Villains.

    It’s time to meet, confront and conquer your Villain (or Villains, as the case may be). If you know the secrets of the Seven Villains, you can take them down instead and keep them out of your life forever.

    Buy this book on Amazon

    Linda Arroz

  • Case Study: How We Built an Eco-System Around an Anthology

    Case Study: How We Built an Eco-System Around an Anthology

    Great Women of Film

    Makeover Media spent two years working on Great Women of Film. This anthology, as told through the female lens, draws us into the timeline of how a film is made, by the individual experts whose talent, skills, and vision make the magic happen. The book is a series of deftly constructed interviews, accompanied by beautiful photographs. These top women in entertainment, many of whom are Academy Award nominees, including actors Joan Allen and Jody Foster, and costume designer Ruth Carter, who share their experiences and explain what they do.

    We generated close to $200K in in-kind sponsorships, including a Lexus vehicle, film processing, locations, and free costume rentals. We also secured the book deal with Billboard. We garnered top media placements including Hollywood Reporter, Variety, LA Times, and a profile in Hasselblad Forum. 

     The book is a hybrid text on film studies, women’s studies, and careers in film, as well as a beautiful coffee table book. Beginning with a placement in Publishers Weekly, the Hollywood Reporter of the book trade, we worked on book signings that included Oscar® nominee Joan Allen and then-Sundance Channel President Larry Aidem, in conjunction with the Sundance Channel’s month long celebration of female filmmakers, “She Said Cinema,” at Borders Bookstore in New York City.

    This two year project included a short “making of” documentary film, as well as an exhibition of the images taken to accompany the interviews, which were hung at the Academy of Motion Picture Arts and Sciences for an opening reception during Oscar week. Another result of this campaign was the opportunity to relaunch the authors’ previous project: Screenwriters: America’s Storytellers in Portrait, a stylish coffee table book. that reveals the hidden talent of the screenwriter behind Hollywood’s most famous films.

    Linda Arroz