We took a 20+ year old hand out, created for the author's former coaching business, analyzed it, and crafted a strategy to flesh it out to become a self-help book. The premise is very clever: "Secrets of the Seven Villains" compares movie villains (not super heroes, but characters who misbehave and mistreat others) to the negative self talk that hold us back from being our best selves.
Tag: linda arroz
We generated close to $200K in in-kind sponsorships, including a Lexus vehicle, film processing, locations, and free costume rentals. We also secured the book deal with Billboard. We garnered top media placements including Hollywood Reporter, Variety, LA Times, and a profile in Hasselblad Forum.Â
Makeover Media 