We took a 20+ year old hand out, created for the author's former coaching business, analyzed it, and crafted a strategy to flesh it out to become a self-help book. The premise is very clever: "Secrets of the Seven Villains" compares movie villains (not super heroes, but characters who misbehave and mistreat others) to the negative self talk that hold us back from being our best selves.
Makeover Media 